Who We Are

Heritage Valuation Services has its roots in the tradition of the appraisal industry.  Through the merger of two great regional appraisal firms Heritage Valuation Services, its clients and its appraisers, benefit from the experience that working in the industry as appraisers has given us.


Heritage Valuation Services is now taking that industry success and experience and adapting it to a wide variety of valuation services.  By applying appraisal industry knowledge, an understanding of current technology, and the understanding of the rigorous compliance environment our clients are faced with allows Heritage Valuation Services to be unique in the valuation industry.


What we believe

At Heritage Valuation Services, we believe that great communication is the key to success.  This includes great communication with our clients, and great support for our appraisers.  We work hard to make sure that we have personal relationships with all of our partners.  Our knowledgeable staff focuses on complete customer satisfaction.  We take accountability, and we continually strive to be the best valuation services group in the industry.  Part of accomplishing this goal is our emphasis on innovation.  We make sure that we are on the forefront of regulatory and professional developments so that we can always make sure that we are providing clients with the tools they need to stay current, competitive, and relevant in this ever-changing industry.



Not only is it important to us to be good corporate citizens, but we want to be just all around good people.  We care about our people, we care about our clients, and we care about our communities.  As part of our goal to be active agents of change, a portion of appraisal fees goes to Habitat for Humanity.  Our team also spends a day every summer working on a Habitat home.

We also believe in being green.  In an effort to reduce our carbon footprint, Heritage Valuation Services is a paperless office.  We are continually striving to make environmentally friendly decisions.


Meet The Team

Shayna Fahres


Panel and Client Relations

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Shayna Fahres serves as the Director of Panel and Client Relations for Heritage Valuation Services. As the relationship manager, she is responsible for on boarding appraisers, recruiting appraisers, placing orders and making sure the valuation products are delivered in a timely manner to the client. In addition, she strives to develop personal relationships with each client. 

Becky Masik, SRA, AI-RRS


Operations and Compliance

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Becky Masik serves as Director of Operations and Compliance for Heritage Valuation Services. Becky has nearly 20 years of industry experience. Becky holds both the SRA and AI-RRS designations from the Appraisal Institute as well as being a candidate for designation for the MAI.  She ensures that Heritage consistently delivers credible valuation products that meet our client requirements along with federal regulations.  Becky earned her Bachelor’s Business Administration in the real estate program from the University of Wisconsin - Madison and is working on a Masters in Accountancy from the University of Illinois - Urbana Champaign.